What is agtech marketing?
Agtech marketing, also called agri-tech marketing in the UK, helps agricultural technology companies reach growers, agronomists, crop advisers and distributors, and persuade them to try something new on their own fields.
It depends on field trial evidence, timing around the growing season and claims that stay within fertilizer, biostimulant and crop protection rules in each market.
The challenges we solve.
What gets in the way of growth in this sector, and what we do about it.
Growers want proof, not mechanisms
Results from fields like theirs matter more than lab data.
Decisions follow the season
Marketing that arrives after decisions are made is wasted.
Distributors decide what gets sold
Channel partners need training, materials and reasons to recommend you.
Claims trigger different rules
Nutrition, biostimulant and crop protection claims are regulated differently by market.
How we help.
All servicesScientific content marketing
We read the papers, interview your experts and write content that is accurate enough for scientists and clear enough for buyers.
ServiceBranding and positioning
We turn complex science into a clear position, a messaging framework and a brand voice that every team can use.
ServiceSEO and AI search
Technical SEO, scientific keyword strategy and AI search optimization, so buyers find you and AI tools describe you accurately.
ServiceSocial media and email
LinkedIn, Instagram and email programs that keep your company and your scientists in front of the right people every week.
Plan your marketing around the season, not the launch date.
Field trial content, grower messaging and distributor support, timed to when decisions are made.
Who we work with.
Companies across the sector, and the people they need to reach.
Ag biologicals and biostimulants
Trial-led messaging for growers and agronomists.
Crop protection
Accurate, compliant product communication.
Precision agriculture
Explaining data and hardware in grower terms.
Controlled-environment agriculture
B2B marketing for vertical farms and greenhouses.
Plant genetics and breeding
Clear stories for complex plant science.
Soil health and carbon
Evidence-led content for a fast-growing category.
Good questions.
Anything else, ask us on the call.
Do you have agricultural science expertise?
Yes. Our founder is a plant molecular biologist with published research in the field.
How do you market agtech products?
Lead with replicated field trial results in growers' terms, explain the mechanism for agronomists, support distributors and plan around decision windows.
What is the difference between agtech and agri-tech?
They mean the same thing. Agtech is more common in the US and agri-tech in the UK.
How do you market a biostimulant?
With field trial data, clear return on investment, distributor support and claims that match the regulations in each market.
When should agtech companies run campaigns?
Ahead of the decision window for each crop and region, which is often months before planting.
Further reading.
All insights
How to market agtech products to growers
Who influences the decision on the farm, how to plan around the season, why field trial data is your most important asset, and how to keep claims compliant.
6 min read
Content marketing for life science companies
The formats scientific buyers value, content for each stage of the buying journey, a research-to-content workflow and how to get scientific review done in days, not weeks.
6 min read
What is life science marketing?
A complete, practical guide to marketing biotech, MedTech, diagnostics, CROs, life science tools and agtech: who you sell to, what works and how to build a plan.
8 min read