What is life science content marketing?
Life science content marketing is the practice of creating useful, accurate content, such as articles, application notes, white papers and case studies, that helps scientific buyers understand a problem and trust your solution.
Done well, it ranks on Google, gets cited by AI tools, gives your sales team something to send and builds your reputation as the expert in your niche.
Our scientific content services.
Everything you need, delivered by people who understand the science behind what you sell.
Content strategy
Topics mapped to buyer questions, keywords and your evidence.
Blog articles and guides
In-depth, SEO-optimized articles on the topics your buyers research.
White papers and e-books
Deep dives on one important question, backed by your data.
Application notes
Methods and results that show your product performing on real problems.
Case studies
Customer results told clearly, with real numbers.
Website and product copy
Pages that explain the science and drive action.
Thought leadership
Articles and LinkedIn content in your scientists' voice.
Research-to-content
Turning papers, posters and datasets into a stream of content.
How it works.
A clear process, so you always know what happens next.
- 01
Strategy
Topics mapped to buyer questions, keywords and evidence.
- 02
Interview
Short interviews with your experts instead of asking them to write.
- 03
Write and review
Accurate first drafts and a simple one-round review.
- 04
Publish and repurpose
Published, optimized and turned into social and email content.
Turn your next paper into a month of content.
Send us a publication or dataset and we will show you the content plan we would build from it.
Why life science companies choose us.
Scientists, not generalists
Our founder is a plant molecular biologist. We read your papers and data before we write a word.
Accurate first drafts
Content your technical team can approve in one round, not four.
Everything in one team
Positioning, websites, content, SEO, paid media and social, working from the same story.
Built for search and AI
Every page we make is structured to rank on Google and be cited by AI tools.
Who we work with.
Science-led companies across seven sectors.
Questions about scientific content.
Anything else, ask us on the call.
Who writes the content?
Writers with scientific backgrounds, led by our founder, a plant molecular biologist with published research.
How much time will our scientists need to give?
Usually a 30 to 45 minute interview per major piece, plus one review round.
Do you write for regulated industries?
Yes. We work within your claims framework and the regulatory guidance for each market.
How often should we publish?
Two genuinely useful pieces a month, promoted well, usually beats a higher volume of thin content.
Do you optimize content for SEO?
Yes. Every piece is planned around search intent and structured to rank and be cited by AI tools.
Further reading.
All insights
Content marketing for life science companies
The formats scientific buyers value, content for each stage of the buying journey, a research-to-content workflow and how to get scientific review done in days, not weeks.
6 min read
How to write a scientific white paper
A step-by-step structure for white papers that experts trust and buyers finish, plus a checklist to use before you publish.
4 min read
What is life science marketing?
A complete, practical guide to marketing biotech, MedTech, diagnostics, CROs, life science tools and agtech: who you sell to, what works and how to build a plan.
8 min read