Get your free checklist.
What's inside
- 34 tasks across six phases, from six months out to 90 days after launch
- A timeline you can adapt to your own launch date
- Owner and due-date columns so you can run it as a team tracker
- The claims and compliance checks to complete before anything goes public
Who it's for
Founders and first marketing hires at biotech, MedTech, diagnostics, lab supply and agtech startups preparing for a first launch.
A look inside: positioning and audience
- Write your one-sentence positioning. What it is, who it is for and why it is different. If your team describes it five ways, fix this first.
- Map the buying committee. The user, the decision-maker, the budget holder, procurement and anyone who can block the purchase.
- Interview 5 to 10 target customers. Ask how they solve the problem today, what it costs them and what would make them switch.
Prefer to read first? The full guide is free: Pre-launch marketing checklist for life science startups.