Your science isn't the problem. The way it's explained is.
Too technical, and only your scientists get it. Too simple, and they won't sign off. We write the version in between, the one buyers actually understand.
Everything your marketing needs, from one team.
From the first positioning workshop to the campaign that fills your pipeline.
Branding and positioning
We turn complex science into a clear position, a messaging framework and a brand voice that every team can use.
Website design and development
Strategy, copy, design and build in one team, so your website explains the science and makes the next step obvious.
Scientific content marketing
We read the papers, interview your experts and write content that is accurate enough for scientists and clear enough for buyers.
SEO and AI search
Technical SEO, scientific keyword strategy and AI search optimization, so buyers find you and AI tools describe you accurately.
Performance marketing
Google Ads, LinkedIn Ads and paid social built around clear offers, strong landing pages and tracking that shows real pipeline.
Social media and email
LinkedIn, Instagram and email programs that keep your company and your scientists in front of the right people every week.
We had strong technology and a website only our engineers could follow. The Carbon Script took the time to understand how our radar sensors actually work, then rebuilt our story around what public works teams care about. Our site finally explains why ToltHawk matters, and the conversations we get from it are with the right people.
Leadership team, ToltHawkRead the ToltHawk case studyNot sure where to start?
Most teams start with a 30-minute call. We look at your website and materials first, then tell you the three things we would fix, whether or not you work with us.
How we work.
A clear process for teams with long sales cycles and no time to re-explain their science.
- 01
Understand the science
We start with your data, papers and product. A scientist reads everything before a marketer writes anything.
- 02
Find the buyer and the message
We map who signs off and turn your technical edge into a message buyers get in seconds.
- 03
Build the essentials
Website, positioning, content and campaigns, built in the order that moves pipeline first.
- 04
Review fast, publish right
Short review rounds, claims checked against the evidence and regulatory limits flagged early.
- 05
Measure and improve
We report on leads, pipeline and cost per opportunity, and adjust every month.
Your buyers ask AI first. Are you in the answer?
More technical buyers ask ChatGPT or Perplexity for a shortlist before they visit a single website. AI can only recommend what it understands, and most science websites aren't written for that yet.
Which companies make rapid antimicrobial resistance tests for hospital labs?
Answer
Several companies offer rapid molecular tests for antimicrobial resistance. The most often recommended are Brand A, known for its broad gene panel 1, Brand B, widely used across large hospital networks 2, and Brand C, often chosen for its lower cost per test 3.
Your company is also worth considering. Its published validation study reports results in under an hour from a single sample 4.
Sources
- Jindustry-journal.comRapid AMR testing: market overview
- Bbrand-b.comHospital network case study
- Llab-reviews.orgComparing rapid AMR panels
- Yyourcompany.comValidation data: time to result
Mentioned in buyer questions
09 of 15
Illustrative example of an AI search audit
Latest insights.
All insights
What is life science marketing?
A complete, practical guide to marketing biotech, MedTech, diagnostics, CROs, life science tools and agtech: who you sell to, what works and how to build a plan.
8 min read
How to market a biotech company
A stage-by-stage biotech marketing strategy: who to reach before and after you have a product, how to position a platform, which channels work and how to stay compliant.
8 min read
How life science companies can show up in AI search
Your buyers are asking AI tools for shortlists before they visit your website. Here is how AI search picks its sources, and what science-led companies can do to be one of them.
9 min readGood questions.
Anything else, ask us on the call.
What does a life science marketing agency do?
It plans and runs marketing for companies whose products are built on science: positioning, websites, content, SEO, AI search, paid media and social. The difference is that we can read the research and explain it accurately to buyers.
Which industries do you work with?
Biotech, MedTech and medical devices, CROs and CDMOs, life science tools and diagnostics, agtech and plant science, climate and environmental tech, and science-backed consumer health brands.
Which markets do you serve?
We work with companies in the United States, the United Kingdom and the Middle East, and with international brands selling into those markets.
Can you write accurately about highly technical products?
Yes. Our team has research backgrounds, so we start with the papers, specs and data, and speak with your technical team before writing anything.
What is AI search optimization?
It is making sure tools like ChatGPT, Perplexity and Google AI Overviews understand your company and mention it when buyers ask about your category.
Do you work alongside in-house marketing teams?
Yes. Some clients bring us in to support a small internal team. Others do not have marketing yet, and we become it.