The challenge.
ToltHawk builds radar sensors that measure water levels from above, so they keep working through floods that damage in-water equipment. The technology was strong, but the story was written for engineers, and the buyers are public works teams, flood control districts and emergency managers who need to justify spending public money.
- Website strategy
- Website copy
- Landing pages
- Blogs
- Social media management
How we did it.
The same protocol we use on every project, adapted to ToltHawk's buyers.
- 01
Research
Interviews with the engineering team and a review of how agencies buy, from public works directors to procurement.
- 02
Website strategy
A new sitemap organized by use case: floods, streams, stormwater and snowpack, with clear paths for each buyer.
- 03
Website copy
Every page rewritten around outcomes such as early warning and lower maintenance, with the radar technology explained in plain words.
- 04
Landing pages
Focused pages for each monitoring use case, built to turn agency research into quote requests.
- 05
Blogs and social
A blog program on flood monitoring and water data, plus LinkedIn content managed every week.
What we delivered.
All of the content and social media, planned and written by one team.
Website strategy
Sitemap, page plan and user journeys built around how buyers research and decide.
Website copy
Every page rewritten to lead with outcomes and explain the science in plain language.
Landing pages
Focused pages for campaigns, launches and events, each built to convert one audience.
Blogs
An ongoing blog program on the topics buyers search for, written to rank.
The results.
Measured across the engagement, from website traffic to social media.
We had strong technology and a website only our engineers could follow. The Carbon Script took the time to understand how our radar sensors actually work, then rebuilt our story around what public works teams care about. Our site finally explains why ToltHawk matters, and the conversations we get from it are with the right people.
Leadership team, ToltHawkRead the ToltHawk case studyWant results like ToltHawk's?
We handle the strategy, website, content, blogs and social media, so your team can focus on the science.
