What is performance marketing for life sciences?
Performance marketing is paid advertising measured by results: leads, demos, quote requests and revenue. In life sciences it usually means Google Search ads for high-intent buyers and LinkedIn ads for reaching specific roles and target accounts.
It works best on top of clear positioning and dedicated landing pages, which is why we build all three together.
Our performance marketing services.
Everything you need, delivered by people who understand the science behind what you sell.
Paid media strategy
Audiences, offers, budgets and success metrics.
Google Ads
Search campaigns for high-intent technical buyers.
LinkedIn Ads
Targeting by job function, seniority, skills and company.
Paid social
Meta and other platforms for consumer health and wellness brands.
Retargeting
Bringing back visitors who did not convert.
Landing pages
Pages built for each offer and audience.
Conversion tracking
Analytics and CRM connections for real attribution.
Testing and optimization
Ads, offers and pages tested to lower cost per qualified lead.
How it works.
A clear process, so you always know what happens next.
- 01
Plan
Audience, offer, budget and success metrics.
- 02
Build
Campaigns, ads and landing pages, with tracking tested.
- 03
Launch
Careful launch, daily checks and early optimization.
- 04
Scale
Budget moved to what produces qualified leads.
Stop paying for clicks from people who will never buy.
We build campaigns around one audience, one offer and one landing page, then scale what brings qualified leads.
Why life science companies choose us.
Scientists, not generalists
Our founder is a plant molecular biologist. We read your papers and data before we write a word.
Accurate first drafts
Content your technical team can approve in one round, not four.
Everything in one team
Positioning, websites, content, SEO, paid media and social, working from the same story.
Built for search and AI
Every page we make is structured to rank on Google and be cited by AI tools.
Who we work with.
Science-led companies across seven sectors.
Questions about performance marketing.
Anything else, ask us on the call.
Which paid channels work best for life science companies?
Google Search for high-intent buyers and LinkedIn for reaching specific roles and accounts, supported by retargeting.
Do you manage our ad spend?
We manage campaigns in your ad accounts, so you keep full ownership and visibility.
Can you advertise medical or healthcare products?
Yes, within each platform's healthcare policies and your regulatory claims framework.
How much should we spend on ads?
Start with a test budget large enough to learn from one campaign, then scale based on cost per qualified lead.
How do you measure success?
Cost per qualified lead, pipeline and revenue, connected to your CRM wherever possible.
Further reading.
All insights
Google Ads and LinkedIn Ads for biotech companies
Which paid channels work for scientific audiences, how to build campaigns that attract qualified buyers, and how to measure what actually matters.
4 min read
LinkedIn marketing for life science companies
How to use company pages, your scientists' profiles, content formats and LinkedIn ads to reach researchers, clinicians and buyers.
4 min read
Life science website design best practices
The pages, proof and structure that turn expert visitors into demo, quote and sample requests.
4 min read