The challenge.
Plant science produces remarkable findings that almost never reach the public, because the papers are written for specialists. The goal was a platform that keeps the science accurate while making it genuinely enjoyable to read.
- Brand and positioning
- Website strategy
- Editorial content
- SEO
- Social media management
How we did it.
The same protocol we use on every project, adapted to Plant Decoded's buyers.
- 01
Positioning
A clear editorial promise: real plant research, explained accurately and without jargon.
- 02
Website strategy
A content-first site built around topics readers search for.
- 03
Editorial content
Articles that turn peer-reviewed papers into stories, with sources linked.
- 04
SEO
Topic clusters and on-page optimization so articles are found by curious readers.
- 05
Social media
Short, visual explainers that bring readers back to the full stories.
What we delivered.
All of the content and social media, planned and written by one team.
Brand and positioning
A clear editorial promise and positioning that set the platform apart.
Website strategy
Sitemap, page plan and user journeys built around how buyers research and decide.
Editorial content
Articles that turn peer-reviewed research into stories, with sources linked.
SEO
Topic clusters and on-page optimization so content is found by the right readers.
The results.
Measured across the engagement, from website traffic to social media.
I started Plant Decoded because the most exciting plant research almost never reaches the people it could inspire. Building it taught me how to turn dense papers into stories people genuinely want to read, and that is the same work we now do for every client.
Yumna Ahmad, founder of Plant Decoded and The Carbon ScriptRead the Plant Decoded case studyWant results like Plant Decoded's?
We handle the strategy, website, content, blogs and social media, so your team can focus on the science.
