Why social media and email matter in life sciences
Life science buying cycles are long. Social media and email keep you visible between first contact and purchase, give your scientists a voice and turn one-time visitors into an audience.
For most B2B science companies that means LinkedIn and a regular newsletter. For consumer health and wellness brands it often includes Instagram as well.
Our social media and email services.
Everything you need, delivered by people who understand the science behind what you sell.
Social media strategy
Channels, audiences, themes and a realistic cadence.
LinkedIn company page
Regular posts that build credibility.
Founder and scientist profiles
Posts drafted in their voice, for approval.
Instagram management
Visual science storytelling for consumer brands.
Content creation
Posts, carousels and short videos.
Community management
Replies, comments and engagement.
Email newsletters
Newsletters people open and read.
Nurture sequences
Automated emails that move leads toward a decision.
How it works.
A clear process, so you always know what happens next.
- 01
Plan
Channels, audiences, themes and cadence.
- 02
Create
Posts, carousels, videos and emails, written and designed.
- 03
Publish and engage
Scheduling, publishing and community management.
- 04
Report
Monthly results and adjustments.
Stay visible between buying cycles, without adding headcount.
We plan, write and publish your LinkedIn, Instagram and email so your company and your scientists show up every week.
Why life science companies choose us.
Scientists, not generalists
Our founder is a plant molecular biologist. We read your papers and data before we write a word.
Accurate first drafts
Content your technical team can approve in one round, not four.
Everything in one team
Positioning, websites, content, SEO, paid media and social, working from the same story.
Built for search and AI
Every page we make is structured to rank on Google and be cited by AI tools.
Who we work with.
Science-led companies across seven sectors.
Questions about social media and email.
Anything else, ask us on the call.
Which social platform should a biotech company use?
LinkedIn first for most B2B science companies. Instagram can make sense for consumer health and wellness brands.
Can you post for our founders and scientists?
Yes. We draft posts in their voice for approval, which keeps posting consistent.
How often should we post on LinkedIn?
Two to four times a week on the company page and once or twice a week from individual champions works well for most teams.
Do you run email newsletters?
Yes, from strategy and writing through to sending and reporting.
Do you manage social media for regulated products?
Yes, within your claims framework and each platform's policies.
Further reading.
All insights
LinkedIn marketing for life science companies
How to use company pages, your scientists' profiles, content formats and LinkedIn ads to reach researchers, clinicians and buyers.
4 min read
Content marketing for life science companies
The formats scientific buyers value, content for each stage of the buying journey, a research-to-content workflow and how to get scientific review done in days, not weeks.
6 min read
Google Ads and LinkedIn Ads for biotech companies
Which paid channels work for scientific audiences, how to build campaigns that attract qualified buyers, and how to measure what actually matters.
4 min read