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What's inside
- 28 checks across five areas: identity, crawlability, content, outside proof and measurement
- A worksheet for testing 15 buyer questions across AI tools each month
- Examples of answer-first writing for scientific pages
- What to fix first if you have limited time
Who it's for
Marketing and commercial teams at biotech, MedTech, diagnostics, CRO and life science tools companies.
A look inside: make your company easy to identify
- Use one consistent company name. On your website, LinkedIn, directories and press. Variations confuse machines as much as people.
- Say what you do in one sentence on the homepage. Category, buyer and difference, in plain words.
- Add Organization structured data. Name, logo, URL, description and sameAs links to your official profiles.
Prefer to read first? The full guide is free: How life science companies can show up in AI search.