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What's inside
- Eight weighted criteria with clear descriptions of a weak and a strong answer
- A comparison grid for up to three agencies
- 15 questions to ask before you sign
- Red flags and a one-page agency brief template
Who it's for
Marketing leads, founders and commercial teams at science companies comparing agencies, freelancers or consultants.
A look inside: the criteria
- Scientific understanding (20%). Strong answer: explains your science accurately in plain language and asks sharp questions.
- Relevant experience (15%). Strong answer: work for companies with similar buyers, sales cycles or regulation.
- Strategic thinking (15%). Strong answer: starts with goals, buyers and positioning, then recommends priorities.
Prefer to read first? The full guide is free: How to choose a life science marketing agency.